HOW A LANDING PAGE CAN BOOST THE SALES OF BUSINESS?
Landing pages are technically known as ‘DESTINATION PLACE‘.
This is the page that would help you to convert your website visitors to warm leads. Landing pages are also acknowledged as ‘SINGLE PROPERTY PAGE’
WHY IS A LANDING PAGE CALLED ‘SINGLE PROPERTY PAGE’?
The Destination page should earmark your potential clients and move them towards your goal.
Your landing page should actively fetch ideal clients to do business with you.
The Destination Page encourages your the visitors to take any action, the ultimate goal of a destination page is to look ‘objective driven’
The objective-driven landing pages fetch the target audience and encourage them to sign up for your goal.
If you want to convert your audience to email subscribers, warm leads and gradually into potential clients, your landing page should be objective-driven.
HOW LANDING PAGES ARE HELPFUL FOR BUSINESS?
A landing page is sticking out from the various other pages of your website.
A good landing page should,
- More Email subscribers
- Webinar Attendees
- Convert the website visitors to client
- Target the ideal client
The main Target of a destination page is to captivate the visitors and bring in a potential client to ‘click’ for your objective.
A good number to target clients in the median conversion rate in search traffic is 2.35%,
landing page conversion escalates the number of your potential client at breakneck speed.
The escalation of your warm leads is only possible when your landing page doesn’t have various options to unsettle the visitors.
Providing hyperlinks and fancy pages as options will distract your clients from your goal.
A call to action button on the landing page will allow your clients to focus on your goal instead of getting drawn away by the innumerable options.
Let us explore the 10 significant ingredients a great landing page should imbibe to outwit the market saturation.
10 INGREDIENTS FOR A HIGH CONVERTING LANDING PAGE
1. HEADING AND SUBHEADING SHOULD MATCH THE CTA
Incipiently, the heading and the subheading of your landing page captivates your audience.
Flashy and fancy headings with no proper indication can be a huge discouragement for your visitors to take an action.
The landing page’s heading and subheading should match your CTA.
A heading of your website should be relevant to their problems, it should focus extensively on resolving their problems. (FOCUS ON CUSTOMER’S PAIN POINTS)
Add interrogations to intrigue the potential clients, the questions in the headings like ‘HOW‘, ‘CAN YOU‘ and ‘WILL YOU‘ encourage your clients to create an instant connection with your business.
2. ADD VALUE PROPOSITION
Clients are keen on your objective, an ideal client debarks on your functional page to read your intention. (SELL YOUR IDEAS)
An ideal client needs an answer to this significant question ‘WHY SHOULD THEY DO BUSINESS WITH YOU?’
Adding ‘Value Proposition’ to the landing page will provide them with authenticity and a clear understanding of your notion and objective.
3. SOCIAL PROOF
Clients readily sign up for your email and your service if your landing page has social proof on it.
Social Media Approval creates a huge impact and makes your landing page stand unique from the competition.
A landing page with testimonials and social media approval quickly converts the website visitors into potential clients.
4.LIVE CHAT OPTION
Live Chat Option is a huge turn on for a potential client to know more about your services and products directly through the company representatives.
A potential client might feel reluctant to sign up for your email because of few important queries, a live chat resolves their problems and encourages them to move forward.
Recent research survey propounds that live chats are preferable for 46% of customers compared to other options.
5. CALL TO ACTION OPTION
The call to Action option plays a vital role in converting visitors into clients.
GET THE ACCESS
A single call to action button on the landing page invites your target audience to click on your goal.
Use Persuasive writing skills in writing call to action buttons, for instance, ‘SIGN UP FOR FREE’, ‘GET STARTED’, ‘GIVE A TRY‘.
Think from the perspective of your clients while formulating call to action buttons on your destination page.
A landing page is known as a ‘Single Property Page’ solely for ‘A CALL TO ACTION BUTTON‘
6. VISUAL ELEMENTS
Visual Elements give an extensive overview of your objective.
Optimizing through the landing page is highly possible with this visual element strategy.
Including videos of your services will make the customer understand the benefits of your services.
Eliminating flashy images and including high-quality videos that explain your services actively fetch more warm leads to your business.
7. ULTRA SPECIFIC DESCRIPTION
A client needs a clear understanding of your product and services, vague texts about your services might distract them greatly.
Describe your services specifically to intrigue visitors and start converting them into ideal clients.
Your description has to be ultra-specific, don’t use fancy words to describe your simple objective.
Try to add unique visuals next to your texts.
8. MOBILE-FRIENDLY LANDING PAGE
Many visitors of your website land on your single property page from their mobile phones.
Formulate your texts perfectly, in a way that shouldn’t exasperate the visitors.
Mobile-friendly landing pages are easy to navigate, creates a humungous impact on customers to click your CTA.
9. ABOUT YOUR TEAM
A strong, clear introduction about your team members make the clients confident about your services.
Introduction about your brand proves that your brand is trusted, this is one of the significant methods in landing page optimization.
Your strong team lead to an exponential win for your goal.
10. FLEXIBLE WIDGETS
Flexible form widget and payment widget provide the right access to the clients and are easily clickable.
Widgets on your landing page should provide your clients with a different set of options.