7 Steps for Funnel Design Process

If you are a marketing strategist, you should know the significance of creating funnel designs. There are  many steps involved in creating a funnel that converts. In this article, we
will get to know about what is a sales funnel and how to optimize it.

There are 7 significant steps involved in creating a sales funnel. As an online business
owner, one should understand their business goals. Business goals will help them boost
sales.

What is a Sales Funnel?
Online business owners use a marketing team to design a sales funnel that make potential
customers purchase the product. An online business should first understand its target
audience before creating a marketing funnel. By understanding the target audience and
business goal, a marketing team can easily design a funnel.

7 Steps of a Sales Funnel

1. Onboarding
The first step in creating a marketing funnel is to create brand awareness for the website
visitor. An eCommerce site owner should first make the website visitors understand their
business. By creating brand awareness, it is easy to convert a casual website visitor into
potential customers with the first step of the funnel. The first and foremost step in creating a
sales funnel is introducing products to customers. The onboarding step introduces the
eCommerce websites’ products and services to customers.

2. Deciding Funnel Type
You have now created the first step to introduce your products to your customers. What is
next? As mentioned above, an online business owner should decide the type of funnel.
What is your funnel type? If you are a B2B business owner, creating a lead generation
funnel will qualify potential clients for your business. Creating a funnel type will have the
business objective from the initial stage to the final stage. You will also be inviting more
attendees to your webinar if you create a webinar funnel.

3. Assets
An online business owner should understand and analyze the assets of their business. Other
steps in creating a funnel will try to promote and sell your services to your customers. While

deciding on the assets of your business, an online business owner should resolve the issues
of the customers.
Some of the important assets in online business are resolving the issues of the customers,
helping them know more about the brand, educating them about the product and services of
an online business. Website content and blog articles are the marketing assets of an online
business.

4. Branding
Many successful online brands create brand loyalty by creating a separate identity for their
business. Some online businesses use chatbots, logo designs, marketing ads, taglines and
statements to make their brands reach the customers.
Branding is an important step in creating a funnel. With good branding strategies, online
business owners will create brand loyalty. Branding invites new customers and enhances
customer satisfaction of existing customers. This marketing strategy has worked well for
many brands. Gradually, customers will start buying products when your brand name create
an impact among the website visitors.

5. Copy
A good website copy will sell the products effortlessly to the target audience. Writing a
website copy that sells is an important part of creating a sales funnel for the business.
A website copy should captivate the visitors and elucidate the story of your business. Writing
a long paragraph that tells about the origination of your story is easy but including elements
that sell is quite challenging. An online business owner should concentrate on writing a
website copy while designing sales funnel to increase sales.

6. Design
Your website design should look easier for the website visitors to navigate. From creating a
landing page to nurturing potential customers, the design should captivate everyone.
The website design should provide value for the visitors. To create an eye-catching funnel,
online business owners should curate visually appealing content on the website. Your
potential customers should not find it difficult to navigate your website and reach the goal.

7. Set-Up
By understanding all the steps above, online business owners can create an effective funnel
that streamlines the process of inviting potential customers. The last step in creating a sales
funnel is to set up the goals properly. Knowing the audience better and designing the pages

of the website will make the funnel more effective. Online business owners should make
sure that the funnel journey is flexible for the website visitors to reach the ultimate goal.