How to launch an online course successfully

19 things that you should know before launching an online course

how to create a website in kajabi how to launch an online course successfully kajabi kickstart guide pdf Nov 27, 2023

Online training is a great way to learn new skills, brush up on existing ones, and find out more about your profession. It’s also a great way to get the most out of your time and money. But not every course you can take online is worth taking and that’s where this guide comes in! We’ll show you how to setup your online course so that everyone will want to sign up for yours.

1. Define a niche for your course

A niche is a small, defined audience that you can easily reach with your content and then provide an effective experience for them. The best way to create a successful online course is by choosing a topic that matches the needs of this specific audience. It’s also important to select something relevant in the current market but isn’t too broad (e.g. if you teach how to build websites).

2. Ensure Your Course Idea has a High Market Demand

  • Know your audience 
  • Do some research
  • Find out what people want to learn 
  • Find out what people are already paying for 
  • Find out what people are already learning for free

3. Know your audience

The Next step to creating an effective online course is knowing your audience. This means knowing their goals, needs and challenges; their demographics (for example age or gender); the learning preferences for each type of learner; the purchasing habits of each group; social media preferences for communicating with others in the community; a geographical location where learners may be located and technical skills needed to complete a course successfully. 

Knowing this information will help you create content that resonates with specific groups of people looking for information on specific topics. 

4. Create Magnetic and Compelling Learning Outcomes

The next step in creating a successful online course is to know what you want to achieve. What are your course goals? How will this course help students achieve those goals? How can you use the learning outcomes of your course to create an outline for its content and materials? 

If you don’t have a clear idea of what your course should look like and how it should help students, then it will be difficult for you to create something meaningful. Once again, if there’s no plan in place then success isn’t likely (and may even be impossible).

5. Select and Gather your Course Content

The content for your course can come from a variety of sources. You may have written the material yourself or it could be pre-written by someone else. The important thing is that you select content that is relevant, useful, and well-organized into bite-sized chunks. 

To help you make this decision:

  • Select content types: text, video, audio, images, other multimedia 
  • Select media formats: PDFs (eBook), videos (both video files and transcripts), infographics (images with explanatory text), images/screenshots/graphics etc…

6. Find and fix gaps in your audience’s knowledge.

One of the first things you should do is find out what gaps in the knowledge your students have. What surprises them, and how can you help them fill this gap? 

You might be surprised by some of the answers! For example:

  • The biggest gap I’ve seen with many people who enroll in courses is that they don’t understand basic SEO or SEM (Search Engine Marketing). 


If we don’t get these basics right, then no matter how much content we provide it won’t matter because there’s too much competition for attention on Google.

7. Make an outline of your course content.

When you’re working on an online course, it’s important to make sure that your content is well organized and easy to follow. To do this, create a detailed outline of the course before writing your first word.

Here are some questions you should ask yourself:

  • What will be covered in each lesson? 
  • Who is this course for? 
  • How long do I expect my students will stay with me after they start taking my course?

8. Make it interesting and engaging.

It is important to keep your course interesting and engaging so that it will attract more students. This is not only because you want them to complete the course but also because it’s a good way of increasing engagement with your audience. The key here is making sure that each section of content has its personality, tone and style. You can do this by using humor or storytelling techniques for you to keep things interesting for your audience throughout the course.

This also applies when creating videos as well – try adding some visuals like images or screenshots from topics covered on screencasts so they feel like they are seeing something rather than just reading about it!

9. Determine the Most Engaging and Effective Delivery Methods for Each Lesson

When designing your course, choose the most effective delivery method for each lesson. For instance, for content-rich topics in a limited time, opt for audio or video. Conversely, for hands-on exercises, consider combining text with images or videos. Avoid complex features like live demonstrations unless essential to ensure accessibility across devices and locations, including smartphones.

10. Tap into the “3 Cs”: clarity, color and contrast.

  1. Clarity is the most important element. It’s the key to attracting attention and making your course look professional. 
  2. Color helps to attract attention by creating contrast between elements in your design, which helps draw people into what you’re saying or teaching them about. 
  3. Contrast can be used in many ways: by contrasting light colors with dark ones; by using bold fonts against a background of softer ones; or even by highlighting important information with bright text/backgrounds/images – like that last bullet point above!

11. Filming, Recording and Editing your Online Course

The first and most important step in creating an effective online course is to make sure you have the right equipment. You’ll want a camera with decent resolution, which will allow you to zoom in on details and make your video look professional. Make sure that it has a microphone built-in or one that can be attached easily by inserting audio cables into its jack.

If possible, use natural light instead of artificial lighting like fluorescent lights or sunlight streaming through windows; this will not only provide better contrast between light and dark areas but also make it easier for your audience members’ eyes to focus on what’s being displayed on screen rather than any distracting background noise around them!

To keep things steady during filming sessions (and later editing), try setting up something like a tripod so that when filming starts moving too fast or changing direction suddenly due to wind resistance from outside temperatures changing rapidly throughout each day/night cycle—which happens often here at altitude during summer months—there won’t be any problem with shaky footage coming out afterward either.”

12. Structure Your Modules and Course Plan

You should structure your modules and course plan. This means that each module has a clear learning objective, is divided into smaller sub-sections, and includes a summary at the end of each lesson. The summary will give students an overview of what they have learned so far in the lesson while reviewing questions that can be used as review material in future lessons or exams.

13. Setting up your online portal

The next step is to set up your online portal, which is where you’ll host all of your content. You can use a platform like Kajabi to host it, as well as other platforms like WordPress if you prefer more control over how things look and work. 

The most important thing at this point is that your website looks good on mobile devices—this means making sure it’s not just responsive but also optimized for mobile devices (meaning smaller text and images) so users can view it easily no matter what device they’re using. Also, make sure there are no spelling errors in the copy on your site; if possible add explanations for any unfamiliar terms or concepts so visitors don’t get stuck trying to figure out what they mean before getting into an actual course! Finally, make sure whatever tool(s) that hosts your course also has security measures in place such as SSL certificates or password protection options so people don’t try accessing content without paying first — especially since some people might decide not to pay once they try accessing something inappropriately! 

14. Make sure all the visuals are consistent with your main message.

  • Make sure all the visuals are consistent with your main message. 
  • Make sure that your visuals are consistent with the course content. 
  • Make sure that your visuals are consistent with the course title and description. 
  • Make sure they match up with the duration of a particular course, as well as its general structure and pace of delivery, especially if it’s an online course where you want students to learn at their own pace (which we recommend).

15. Choose the right media for delivering your message.

  • Video is a great way to deliver your message.
  • It’s much more engaging than text and can be used to show, rather than just tell. 
  • Video can also demonstrate concepts and give real people and real situations that you might not be able to describe with words alone.

16. Getting the perfect pricing models and feeding into a bigger education-based business model

The first step to creating a successful online course is getting the perfect pricing models and feeding into a bigger education-based business model.

There are two ways you can do this: 

  • You can charge for each lesson individually or have an all-inclusive price for the entire course (i.e., six months of lessons). This will be dependent on what your audience wants and how much time they are willing to invest in their learning journey. 
  • You can also create different levels within your product offering so that people who want more content from you don’t need to pay extra money for it—but at the same time, those who want less could still get access without having any additional costs associated with it!

17. Use quizzes, surveys, assessments, and worksheets to help learners stay engaged and learn more effectively.

You can use quizzes, surveys, assessments, and worksheets to help learners stay engaged and learn more effectively. 

  • Use quizzes to find out what your students are interested in. 
  • Use surveys to find out what your students need help with or want more information about. 
  • Use worksheets for extra practice on the material you covered in class (especially if it’s not something that fits into an online course).

18. Launch and Ongoing Marketing

  • Create a Landing Page: The most important part of your online course is the landing page. This is where you collect email addresses, and it’s also where you can create a free trial or sample content that will help people get more information about what they’re signing up for. 
  • Use Paid Advertising: If you’re just starting out with an online course, there’s no better place to advertise than Google AdWords (you’ll need an account). You can target keywords related to the topic of your course so it appears in relevant searches on Google when someone searches for something related like “how do I learn X?” or “I’m struggling with Y” etc…

If this sounds expensive then don’t worry about it – we’ve got great deals available now! Just send me an email at [email protected].






19. If you want to create a successful online course, you have to focus on providing real value to students.

If you want to create a successful online course, you have to focus on providing real value to students. This means that when they come back after completing the course and start asking questions, the first thing they will ask is: What have I learned? 

Before starting on a solution or an idea, it’s important to define exactly what problem(s) your course will solve. The downside of this approach is that it can feel like work at times—but if you don’t set goals before embarking on this process, then there’s no way of knowing whether or not what you’re doing is achieving them. It also helps ensure that all parties involved are aware of their responsibilities within each step along the way (e.g., creating content).


We hope these tips will help you create a successful online course. We wish you all the best in this journey!






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Looking for a reliable and cost-efficient web developer? You have got all the business ideas but looking for an extra push in web designing and technical knowledge? Well, here we are!