Best platform for online course selling

Kajabi vs Kartra: The Best Platform for Creating Online Courses

kajabi kajabi expert kajabi seo kajabi vs karta Jun 07, 2024

In the fast-paced world of online education, choosing the right platform to create, market, and promote your publication is critical. The two most popular alternatives today are Kajabi and Kartra. Both frameworks have a lot of potential for digital marketers, but which platform is better for creating online leads? 

In this comprehensive review, we look in-depth at Kajabi and Kartra's features, prices, and all-around effectiveness to help you make an informed choice for your online routing business.

Also read: Kajabi step-by-step kick-start guide for beginners


1. Overview of Kajabi

What is Kajabi?

Kajabi is an all-in-one platform designed especially for entrepreneurs who want to create, market and promote online publications, club sites and other virtual products. Known for its user-friendly interface and powerful set of features, Kajabi focuses on simplifying the technique of building an online business.


Key features of Kajabi:

Route Creation Tools: Easily create and organize route content.

Web Builder: Customizable themes and drag-and-drop editor.

Marketing Automation: Advanced advertising and marketing, sales funnels and more.

Membership Pages: Create specific content areas for members.

Analytics: Detailed statistics for performance tuning and strategy optimization.

Get 30 Days FREE Trial of Kajabi!


2. Overview of Kartra

What is Kartra?

Kartra is a complete advertising platform that goes beyond just creating a course. It integrates quite a few equipment necessary to run an internet business, consisting of CRM, e-mail advertising and marketing, and more. Kartra is designed as a comprehensive solution for digital marketers.


Key features of Kartra:

  • Course Creation and Membership: Tools for extending guides and handling memberships.
  • Website and Page Builder: Flexible and fantastically customizable website design.
  • Marketing Automation: Robust automation, email marketing and funnel building.
  • CRM and Helpdesk: Built-in CRM for patron dating management and help desk.
  • Analytics: Comprehensive monitoring and analysis tools.


3. Price comparison

Kajabi pricing plans:                            

Basic plan: $149/month 

Growth Plan: $199/month 

Pro Plan: $399/month 


Kartra pricing plans:

Basic plan: $119/month 

Growth Plan: $229/month 

Pro Plan: $549/month 

4. Detailed feature comparison

Creation and management of the course:



Kajabi excels in the advent of routes with its easy and intuitive equipment for uploading content, organizing training, and compiling quizzes and assignments. A user-friendly interface is at hand for those who need more technical knowledge.



Kartra provides a complete advent journey gadget that includes customizable templates and progress tracking. However, compared to Kajabi, it is much more complex to navigate and requires a bit of a control curve.


Website and page builder:


Kajabi website builder includes customizable templates and a drag-and-drop editor that makes website creation short and easy. Its items are designed to be visually appealing and practical to ensure a professional online presence.



Kartra's site builder provides more flexibility with excellent customization alternatives. It includes pre-designed sections and elements with an eye toward more innovative control over your site's design and capabilities.


Marketing and Automation:


Kajabi offers a robust ad automation suite that includes email sequences, revenue streams and automated workflows. These features are seamlessly included and allow you to effectively manage your marketing efforts.



Kartra prides itself on its advanced advertising and marketing automation capabilities. It includes behavior-based automation, lead scoring and targeted funneling, making it a powerful tool for stylish advertising techniques.


Customer Relationship Management (CRM):


Kajabi consists of basic CRM functions that are generally aware of in content delivery, advertising and marketing. While this is miles enough for most wishes, it lacks the depth of extra-specialized CRM systems.



Kartra provides an extra advanced CRM gadget with certain client profiles, lead management, and a built-in help desk characteristic. This makes it best for companies that require comprehensive client review tools.


Analyzes and overviews:


Kajabi's analytics provide insight into sales, consumer engagement and overall marketing performance. The reviews are easy to understand and help you make an informed choice to optimize your business techniques.



Kartra provides a targeted analytics and reporting facility that covers every aspect of your commercial business. From visitors and conversions to customers

5. Advantages and downsides

Pros of Kajabi:

  • User-friendly interface: Easy to apply even for beginners.
  • Comprehensive Course Creation: Excellent gadget for guide development and control.
  • Strong advertising and marketing competencies: Effective email advertising and marketing and automation abilities.
  • Reliable customer service: A useful institution of guides and significant resources.


Disadvantages of Kajabi:

  • Higher prices: Higher fees as compared to numerous competition.

  • Limited Customization: Less bendy website design in comparison to Kartra.


Pros of Kartra:

  • Advanced Automation: Excellent marketing automation functions.

  • Comprehensive toolset: All-in-one platform with CRM, helpdesk and more.

  • Flexible Site Builder: Highly customizable website design options.

  • Cost-Effective Plans: Competitive pricing for the functions brought.


Disadvantages of Kartra:

  • Steeper studying curve: This can be difficult for novices.

  • Less awareness on creating guides: While successful, it isn't as specialized in creating paths as Kajabi.


6. Which platform exceptionally suits your desires?

Budget considerations:

Both Kajabi and Kartra offer pricing plans that cater to distinctive desires. If you're aware of the fee variety, Kartra's Starter Plan is extra low cost than Kajabi's Basic Plan. However, in case you need more top-class features, each platform gives comparable pricing at better degrees.


Feature needs:

  • Choose Kajabi if: Your primary problem is developing and promoting online guides with user-friendly facilities and strong advertising skills.
  • Choose Kartra if: You need a comprehensive answer with fantastic ad automation, CRM, and flexible website design.


7. User experience and evaluations

Kajabi person evaluations:

Kajabi customers frequently reward its ease of use and whole path implementation facilities. The platform's assist crew is regularly recommended for his or her friendliness and helpfulness. However, numerous clients locate the charges higher as compared to different systems.


User reviews of Kartra:

Kartra's customers admire the platform's terrific advert automation and CRM competencies. The primary benefits also are the power of website layouts and whole analysis. On the opposite hand, several customers record a steeper getting to know curve and complexity whilst navigating the platform.


8. Final recommendations

Best for ease of use:


If you are new to constructing an internet direction and want a consumer-friendly platform with exquisite guidance, Kajabi is the location to move. Its intuitive interface and entire system towards creation is pleasant for inexperienced persons.


Best for advanced advertising and marketing:


For people who demand the latest advertising and marketing automation, CRM capabilities, and flexible website design, Kartra is a satisfactory opportunity. With its great talents and advanced functions, it's far more appropriate for greater experienced users who need to properly scale their enterprise.

Neither platform can manual your online direction commercial enterprise effectively, supporting you got your goals and power fulfilment.



Get 30 Days FREE Trial of Kajabi and start selling from the first month!




Grab my $347 Legendary website and funnel templates for FREE.

Grab It Before Expire

Are you Looking?

Looking for a reliable and cost-efficient web developer? You have got all the business ideas but looking for an extra push in web designing and technical knowledge? Well, here we are!

Are you Looking?

Looking for a reliable and cost-efficient web developer? You have got all the business ideas but looking for an extra push in web designing and technical knowledge? Well, here we are!