GoHighLevel vs ClickFunnels 2025: Best Funnel Builder Compared
GoHighLevel vs ClickFunnels
If you're doing funnel-building then you've probably seen both GoHighLevel and ClickFunnels. Although they are the two most talked-about funnel platforms. But which platform should you actually use?
This article will help you understand how each one works, what they are best suited for, and most importantly which is worth your time and money.
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Understanding GoHighLevel and ClickFunnels
What Is GoHighLevel?
GoHighLevel is mainly intended for agencies and other service providers. With GoHighLevel you get funnel building, CRM, email, SMS, scheduling - oh, and you can even handle reputation management.
Essentially, you are getting 7 different tools in one nice and clean dashboard.
If you have clients, sell a service, or want to run a business under your brand, GoHighLevel provides the ability to do just that.
Main Features:
Drag-and-drop funnel builder
CRM with pipeline tracking
Email, SMS, voicemail drops
Calendar and appointment booking
Membership and course hosting
White-label app and dashboard
Automation workflows
What Is ClickFunnels?
ClickFunnels is recognized as incredibly user-friendly for developing sales funnels, landing pages, and providing e-commerce solutions.
It was one of the first platforms to allow users to build landing pages and sell online without a coding background.
ClickFunnels is ideal for anyone selling courses, products, or even doing webinars.
It has a strong community, lots of training, and a very clear focus: build funnels that convert.
Main Features:
Easy funnel builder
High-converting templates
A/B testing
Simple checkout pages
Membership site tools
Affiliate system (Backpack)
Funnel Building Comparison
Both ClickFunnels and GoHighLevel have good funnel builders. ClickFunnels is very straightforward and fast. You can have a funnel built in less than 30 minutes using one of their templates.
GoHighLevel's builder is equally powerful but it feels more flexible when you want to make funnels that are connected to CRM, automations, or SMS campaigns.
GoHighLevel gives you more power behind the scenes while ClickFunnels keeps things super simple upfront.
Ease of Use
ClickFunnels wins here if you're starting. It's simple, has a ton of walkthroughs, and isn’t overwhelming.
GoHighLevel takes a little bit to get setup. But once you do it becomes very easy because everything is connected. No more switching between five tools.
CRM & Sales Pipelines
GoHighLevel includes a full CRM. You can create pipelines, log leads, tag contacts, and trigger actions when someone does any step in the funnel.
ClickFunnels does not have a CRM. You would have to talk to another tool like HubSpot or Pipedrive if you needed that.
Email and SMS Marketing
GoHighLevel is equipped with email and SMS tools. You can create workflows that send texts, emails, and even voicemail drops, based on how your leads engage.
ClickFunnels does offer email with Follow-Up Funnels, but only if you are on one of the higher plans. SMS is not included.
Templates and Design
ClickFunnels is based on simplicity with good conversion based templates. Great for selling products, webinars, or digital courses.
GoHighLevel offers more variety and allows full website design along with funnel steps. Perfect if you need more custom work or are building for multiple clients.
Calendar Booking
GoHighLevel has its own booking system. You can embed calendars, take payments, and set reminders within GHL.
ClickFunnels does not have this native feature. You need to integrate Calendly or some kind of similar service.
Membership Sites
Both tools allow you to create membership areas.
ClickFunnels excels in creating online courses, while GoHighLevel gives you more flexibility, especially if you want to build multiple courses for different clients.
Automation
GoHighLevel has a graphical builder to allow you to craft complex automations. You have triggers like form submit, SMS reply, or even calendar bookings.
ClickFunnels only has these options if you are on one of the higher-tier plans. Even if you are, their options are not near the flexibility GoHighLevel provides.
Choosing the Right Funnel Builder
When deciding between GoHighLevel vs. ClickFunnels: Which Funnel Builder Reigns Supreme?, consider the following:
If you’re an agency managing multiple clients or need advanced automation, GoHighLevel is your best bet.
If you’re a solopreneur or small business looking for an easy-to-use funnel builder, ClickFunnels is the way to go.
Pricing
Here's a simple side-by-side comparison:
With GoHighLevel, you're getting more features for the same price. And if you’re running an agency, the white-labeling and client management features add serious value.
White Label and Reselling
GoHighLevel was built for agencies. You can white-label the platform and resell under your own brand, set up custom logins for your clients, and use it as a true SaaS offering if you want.
ClickFunnels doesn't offer white-labeling or reselling under your own brand.
Support and Community
Both platforms offer solid support and active Facebook groups. ClickFunnels has been around longer and has a larger community. GoHighLevel’s community is growing fast and has a lot of agency owners helping each other out.
Funnel Analytics
ClickFunnels has built-in funnel stats with views, opt-ins, and sales tracking. It's clean and focused on conversions.
GoHighLevel includes more detailed reporting. You can track lead sources, revenue, call logs, and even appointment stats. Ideal if you're managing multiple campaigns or clients.
Use Case Scenarios
ClickFunnels is great for:
Coaches and consultants
Digital product sellers
Webinar funnels
Quick funnel launches
GoHighLevel is ideal for:
Agencies and freelancers
Service providers
Businesses that need automation and CRM
Anyone replacing multiple tools with one system
Here’s the deal:
If you’re looking for a simple, easy-to-use tool to sell products or courses, ClickFunnels is still a great option.
But if you want more features, more automation, and more control especially if you’re working with clients, GoHighLevel is a better investment. You’ll save money, cut down on tools, and have everything under one roof.
For most agencies and serious marketers, GoHighLevel is the smarter choice in 2025.
FAQs
Which is more beginner-friendly, GoHighLevel or ClickFunnels?
ClickFunnels is more effective for a beginner, GoHighLevel will take slightly longer to learn, but offers much more once you understand it.
Does GoHighLevel replace other tools?
Yes. It can replace your email tool, CRM, SMS platform, calendar and more.
Can I white-label ClickFunnels?
No, only GoHighLevel allows you to rebrand and resale under your own agency brand.
Which one is more affordable long-term?
GoHighLevel, especially if you are using it for multiple clients or switching from other tools.
Is GoHighLevel worth it for solo users?
Yes, if you want advanced automation and more control over your workflows.
Can I build full websites in GoHighLevel?
Yes, including multi-page websites with custom domains and mobile optimization.
Conclusion
The choice between GoHighLevel and ClickFunnels is about what matters most to you.
If you need speed with building funnels for your own business or personal brand, GoHighLevel is definitely a solid option.
If you’re building an agency, managing leads, or simply want to build a business to sell your own branded software, GoHighLevel is the clear choice.
Try both if you can, but if you want to get serious about automation, sales, and scale — GoHighLevel is the better long-term move.
