
Google Core SEO Update August 2024: Latest Update on Content
Google recently rolled out a new update that is all about content, and it’s got everyone in SEO talking. If you have a website or create content. You should know about Google’s latest updates otherwise it may punish your website.
Here’s a simple breakdown of what’s changed and how it might affect your site.
1. Focus on High-Quality Content
Google now places even more importance on high-quality content. Meaning your content should:
Be Helpful: Give the answers to the questions people are asking.
Be Interesting: Keep readers engaged and wanting more.
Be Original: Provide something new, not the same old stuff.
2. User Experience Matters
Google is putting more emphasis on the ease of use of your site, as well as the enjoyment of using it. Consider the speed in which your site loads, the ease of using the site on a phone, and the ease of finding what people are looking for, all of these will affect your SEO (Search engine optimisation). A poor user experience will negatively affect your scores.
3. E-A-T: Expertise, Authoritativeness, and Trust worthiness

E-A-T has been a part of the Google ranking algorithm for some time, however with the new update E-A-T has been elevated. Google is looking for content that is created by experts, authoritative, and trustworthy. This is especially important with websites that deal with sensitive topics like health, finance, or any other topic that misinformation can have dire consequences.
To improve your E-A-T consider this:
Show your expertise: Show who is creating your content and their qualifications.
Use credible sources: Link to credible information.
Be transparent: Make sure your website provides clear contact information along with a privacy policy.
4. Content Freshness
Google places a premium on fresh content. This does not mean refreshing content every single day, but if you keep your old content regularly refreshed/updated, it will support your rankings or improve your rankings. Google likes fresh stuff. You don't have to update your site every day of the week, but generally refreshing old content or making sure you are continuing to update can provide assistance with your rankings.
5. Improved Understanding of Search Intent
Google continues to improve its capacity to understand what people are actually searching for. You need to:
Answer the Question: Your content needs to fulfill the need of what people are searching for.
Use Natural Language: Read natural in a conversational way.
6. Use Structured Data
Google leverages structured data (such as schema markup) to enhance their understanding of what is present on your page. The addition of structured data also makes Google capable of displaying your content in more compelling ways within the search results, thus driving additional clicks.
So What Can You Do?
Audit Your Content: Regardless of where you are at in your SEO journey, conduct an extensive audit of your site to ensure all the content is the best it can be and up to date.
Optimize for Site Speed: Ensuring your site is fast will make your visitors happy and likely to stay on your site, as well as help you with your rankings if Google loves fast sites too.
Build a Good User Experience: This may be simply introducing a user-friendly website, but it can be an unforeseen signal for SEO purposes.
Practice Continuous Improvement: SEO seems to be a moving target, so simply continue to learn and improve your practices.
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Google’s update is a reminder that great content is more important than ever. Focus on creating helpful, engaging, and trustworthy content, and make sure your site offers a good experience for visitors. Do this, and you’ll be in a good position to keep your site ranking well in search results.
Stay proactive and keep refining your content strategy to align with these new changes, and you’ll be well-positioned for SEO success.