How to Use Kajabi for Email Marketing

Whether you are new to online business, and you have probably heard about Kajabi. An all-in-one platform that provides everything from online course creation to website building. But did you know that it also has some awesome email marketing capabilities?

We will breakdown How to use Kajabi for email marketing it just might be the secret sauce you business needs.

1. Understanding Email Marketing on Kajabi

What is Kajabi?

Kajabi is a comprehensive platform for marketers and small business owners to create, market, and sell their digital products including online courses, membership sites, and much more. With its complete suite of tools, you can control your entire business in one place.

Why Use Kajabi for Email Marketing?

Email marketing is essential to build relationships with your target market, facilitate sales, and build a loyal customer base. Kajabi's email marketing functions are integrated with the rest of Kajabi, so you can keep track of your email marketing and evaluate your results.

2. Setting Up Your Email Marketing Campaign on Kajabi

Establishing Your Email List

Before we can get started considering e-mailing, we certainly need an email list.

Here's how to create a list on Kajabi.

Make a Landing Page

With Kajabi's landing page builder, you can create beautiful web pages to collect your leads. Consider incorporating decide-in forms to collect email addresses for valuable content, such as a free ebok or a webinar.

Upload Existing Contacts

You can simply import your email listing into Kajabi if you already have one, so you can continue to serve your existing audience without having to start over.

Creating Your Emails

Kajabi offers a number of customizable templates for you to choose from, so they look more professional and appealing.

Drag-and-Drop Editor

With Kajabi's drag-and-drop editor, you can create appealing emails without needing any coding skills. Use pictures, buttons, and text blocks to create eye-catching emails that engage your audience.

Personalization

Personalize your emails by calling your subscribers through their names and curating the content material to their interests. This will increase engagement and conversion prices.

Automatically Sending your Emails

Automation is a game-changer in e-mail advertising. Kajabi's automation tools allow you to set up email sequences that are triggered by specific actions, like when a subscriber signs up for your list or buys a product.

Email Sequences

Set up a series of emails to send automatically over specific time periods. This will keep your audience engaged and continue leading them down the sales funnel.

Behaviour-Based Triggers

Use behaviour-based triggers in order to send targeted emails based on the action of your subscribers. For example, if someone abandons their cart, you can send them a reminder email, at a discount.

3. Analysing Your Email Campaigns

Tracking Performance

Kajabi allows you to access in-depth analytics relating to your email campaigns. You can check your open rates, click-through rates, and conversion rates to find out what works and what doesn't.

A/B Testing

A/B testing is a great way to improve your emails. You can test different subject lines, content, times of delivery, and see what connects with your target market. Kajabi helps you setup and view A/B tests.

4. Advanced Tips for Successful Email Marketing on Kajabi

Segmenting Your Audience

Segmenting your email list allows you to send more pointed and relevant emails. You can segment on criteria such as purchase history, engagement level, or demographics. 

Provide Value

You need to ensure that you're providing value with your emails. Provide tips, insights, and exclusive offers that enable them to stay engaged in your emails. 

Frequency is Key

Consistently sending emails will help foster a relationship with your audience. Decide on a frequency, either that is every week, every other week, or once per month, and stick to it.

Use Kajabi Integrations

Kajabi connects with several systems like Zapier, Google Analytics, and Facebook Ads. Take advantage of these integrations to boost your marketing, and gain more insights about your audience.

Utilizing Kajabi for your email marketing can greatly improve your ability to connect with your audience and increase sales. With it's easy to use tools and powerful offerings, you are able to create, automate, and track email campaigns that actually work. Start building your email list now, create stunning emails, and watch your business grow.

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