Automating Your Kajabi Sales Funnel: Step-by-Step Guide for 2025!

If you're running a digital business on Kajabi, you already know it's a powerhouse platform for course creators, coaches, and service-based entrepreneurs. But what if you could take it one step further and automate your entire sales funnel?

Welcome to 2025, where automation is not just an option—it’s a strategy for scaling smarter, not harder.

Also Read👉Responsive Web Design Tips for a Seamless User Experience Across All Devices

In this detailed guide, you'll learn how to automate your Kajabi sales funnel step by step, so you can focus on what you do best while your systems work behind the scenes.

Why Automate Your Kajabi Sales Funnel?

Let’s start with the “why” Manually sending emails, tracking leads, and nurturing prospects takes time—and time is money. When you automate these steps, you:

• Save hours every week

• Respond to leads instantly

• Deliver a consistent customer experience

• Increase conversions through timely touchpoints
  
  

Think of automation as hiring a virtual assistant that never sleeps.

What You’ll Need Before You Start

Before diving into the setup, make sure you have:

• A Kajabi account with access to Pipelines, Email Campaigns, and Products

• Your lead magnet or offer ready

• Pre-written email sequences

• Clear goals (e.g., grow your list, sell a course, book calls)
  
  

Step-by-Step Guide to Automate Your Kajabi Funnel in 2025

Step 1: Map Out Your Funnel

Start by visualizing your ideal customer journey.

Ask yourself:

• Where do visitors first land?

• What action do I want them to take?

• What happens after they take that action?
  

For example:
Landing Page → Freebie Download → Email Nurture Series → Sales Page → Checkout

Using a mind map or a simple sketch helps clarify the flow before you build it.

Step 2: Create a Lead Magnet Landing Page

Kajabi makes it easy to design beautiful, mobile-friendly landing pages. Choose a Pipeline Template or build from scratch.

Your landing page should:

• Offer something valuable (like a PDF guide or free mini-course)

• Include a clear headline and call-to-action

• Collect email addresses with a form
  

Tip: Use Kajabi’s built-in forms and tag new subscribers automatically.

Step 3: Set Up an Automated Email Sequence

Once someone signs up, they should receive a series of emails without you lifting a finger.

Go to Marketing > Email Campaigns and choose Email Sequence.

Structure your emails like this:

1. Welcome Email – Deliver the freebie

2. Value Email – Provide a tip or story related to the problem you solve

3. Trust Email – Share testimonials or case studies

4. Offer Email – Introduce your paid product or service
   

Space them 1–2 days apart to stay top-of-mind without being pushy.

Step 4: Build Your Sales Page and Checkout

Next, direct warm leads to your Sales Page. This is where you pitch your offer.

Kajabi lets you create high-converting pages with drag-and-drop sections. Include:

• A strong headline that speaks to the result

• A breakdown of your offer’s benefits

• Testimonials and social proof

• FAQs to address objections
  

Then, connect it to a Checkout Page where users can buy seamlessly.

Step 5: Use Kajabi Pipelines to Automate Everything

Here’s where the magic happens.

Go to Pipelines in your dashboard and either:

• Choose a pre-built funnel like “Freebie to Offer”

• Or build your custom pipeline from scratch
  

You can link:

• Landing Page → Email Sequence → Sales Page → Product Access

• And apply automations like “If user opens 3 emails but doesn’t buy, send a reminder”
  

Bonus: You can also trigger automations based on user behavior like clicks, form submissions, or purchases.

Step 6: Test the Funnel From Start to Finish

Before sending real traffic, test every step:

• Fill out your form using a test email

• Check if the email sequence starts

• Click through the sales page

• Ensure the checkout process works

• Confirm the customer gets access to your product
  

Catch issues before your audience does.

Step 7: Add Tracking and Analytics

Kajabi integrates with Google Analytics, Facebook Pixel, and Kajabi’s own analytics dashboard.

Track:

• Opt-in rates

• Email open and click rates

• Sales conversions
  

These insights help you tweak and improve your funnel performance over time.

Real-World Example: Sarah’s $5K Funnel

Sarah, a mindset coach, used Kajabi to launch a free eBook funnel. She set it up once, and it now brings in $5,000 per month on autopilot. Her setup:

• Landing page with free guide

• 4-part email sequence

• Link to $97 mini-course

• Upsell to $497 coaching package
  

She checks her dashboard weekly while spending more time coaching and less time selling.

Automating your Kajabi sales funnel in 2025 is not about replacing the human touch—it’s about enhancing it. With the right setup, you can build stronger relationships, nurture leads consistently, and grow your business without burning out.

So whether you're launching a course, selling a membership, or booking strategy calls, let automation do the heavy lifting—while you focus on delivering impact.