Difference between landing pages vs. website pages in Kajabi.

The difference between creating new pages as landing pages versus website pages in Kajabi.

The main difference between creating new pages as landing pages and website pages in Kajabi is in purpose and structure:

Website Pages:

Function: Create the primary component of your website, in the form of compelling, functional, and informative elements for your audience to engage with.

Structure: Use the same header, footer, and navigation menu as all other pages on your site, to create consistency in layout across your site.

Examples: Home Page, About Us, Blog, Resources, Contact Us.

Best for: Establishing brand awareness, showcasing expertise, generating organic traffic, and helping users navigate your content.

Import/Export: You cannot import/export in single pages, you must always do the full theme with all setting pages as well.

Landing Pages:

Purpose: Intended to accomplish one specific conversion objective, like collecting leads, making sales, or generating interest for a specific offer.

Format: Single stand-alone pages that are separate from any website design, providing options for one-off, unique layouts and messaging.

Examples: Sales pages; Opt-in pages; Webinar registration pages; Thank you pages.

Ideal for: Driving single focused action, maximizing conversions, and promoting single campaigns or products.

Import/Export: You can import/export on single page fairly easily.

Here's a table summarizing the key differences:

Choosing the Right Type:

At the end of the day, the type of page you create depends on your purpose:

Website pages are needed when you want to provide ongoing value, build trust, and attract visitors through valuable content.

Landing pages are needed when you want to take a specific action, like gathering leads or promoting a limited-time offer.

Additional Considerations: 

Pages on a website can link to each other to create an interrelated experience.

Landing pages are typically linked through paid advertising and e-mail campaigns to push traffic to a specific place.

You may use a website and landing pages together for a single user experience.

Hopefully this makes sense of the differences between website and landing pages in Kajabi!