How to Select an SEO Company Using SEO Portfolio Examples.
How Do SEO Portfolio Examples Influence Your SEO Company Selection Process?
Everyone Is an SEO Expert - Show Me the Evidence!
Your search for the SEO company ends with finding numerous agencies offering similar services. They promise to place your business on page one. They guarantee driving organic traffic. They assure you of receiving results.
However, how would you determine which agency keeps its promises and which one doesn't? This is one of the major problems business owners and marketing managers face when looking for the SEO expert.
The promises seem similar. Prices may differ. Without sufficient information, you risk selecting the wrong agency.
The solution doesn't lie in conducting additional research or contacting numerous vendors. Instead, you should consider asking them to show their SEO portfolios.
SEO portfolio examples allow you to distinguish between the agencies that provide the necessary service from those that simply make promises. By reviewing them, you will have all the necessary proof that you made the right choice before spending any money.
Learn about essential SEO portfolio characteristics and how to avoid selecting the wrong SEO agency by evaluating their SEO portfolio examples.
What Is an SEO Portfolio and Why Is It Important?
A website portfolio for SEO services is essentially a showcase of the successes an agency or consultant has had with their clients.
It’s similar to asking a house builder for pictures of houses they have built. Would you just take their brochure at face value? Or would you want proof?
In SEO, a portfolio that covers SEO achievements helps you understand how an agency has helped their past clients succeed.
This gives you a better idea of what you can expect from them.
What Your SEO Expert Portfolio Should Consist Of
Portfolios are made differently by SEO agencies. Some provide blurred screenshots without any explanation. The others offer data from several years back which might not even make sense right now.
Here is what you would expect from an actual portfolio of an SEO expert:
1. Comparison Between Current And Previous Rankings
One must be able to see the rankings of the website in question prior to any intervention on the part of the SEO agency - along with current rankings. More precisely, exact keywords, positions, and dates.
Blurry phrases such as "we greatly improved our rankings" are not a portfolio. Hard numbers and keyword information are.
2. Increase In Organics Through Time
Certainly, rankings are important, yet the actual number of visits is much more critical. An adequate SEO portfolio must include evidence of increased traffic through Google Analytics/Search Console graphs.
3. Diversity of Industries and Niches
A successful SEO portfolio example will have several different industries represented in the list. It could include work with local businesses, online stores, services companies and other niches.
4. Case Studies Explaining the Process
In addition to statistics, a good portfolio should feature well-prepared case studies that explain the problems, approaches and results. Why did we choose this strategy? What has changed? How much time did we spend on achieving the desired results?
A detailed explanation will show how to make a strategy based on an SEO portfolio become reality.
5. Niches and Businesses That Were Worked With
It is important to find those portfolios that represent similar niches and businesses to yours. For instance, if you own a local services business, find out what results were gained through local SEO techniques.
Relevant statistics is always a valuable one.
Warning Signs to Look Out for in an SEO Company Portfolio
The truth is not always straightforward. Sometimes there will be padding with unproven statistics.
Look out for these red flags:
No dates attached to their successes - ancient victories marketed as fresh ability
Listing rankings with hard-to-find keywords only
Graphs of traffic with no supporting sources
Before-and-after statements lacking any keyword statistics
Lack of industry information about the client
No case studies - only reviews with no numbers
Listing rankings without traffic or conversions
Any company that refuses or cannot provide proof of an SEO company portfolio is giving you valuable insight into their capabilities.
SEO Portfolio Checklist - Things to Consider before Selecting
Here is what to check whenever you are assessing any SEO firm or professional:
Keyword positioning stats with before & after positions
Increase in organic traffic with timeline presented
Case studies along with the explanation of strategy
Achievements in more than one industry/niche
Relevance of portfolio items to your business niche
Clear dates provided for each achievement
Type and location of clients’ businesses provided
Achievements in both local and organic rankings
Data backed up by facts rather than screen-shots
Process discussed together with outcomes achieved
This is what a good SEO portfolio should have.
Portfolio With Poor Ranking Data vs. Portfolio by Top SEO Expert- Instant Comparison
Just by making this comparison, you can shave off several months of unnecessary effort and thousands from your budget.
Conclusion -
Do Not Engage With An SEO Agency Without Checking Its Portfolio First!
Deciding on the best SEO agency for your firm will be among the most critical steps you take in regards to your online marketing efforts. However, the quickest path to the right decision always includes looking at the data first.
An adequately structured SEO portfolio will tell you everything about what a particular agency can offer. Great SEO portfolios serve as a tool that enables you to act confidently - or makes you realize you have to go elsewhere.
No matter what type of SEO services you require from your future partners, do not proceed with engaging in negotiations until they have shown you their portfolio SEO results.
Ready to check real portfolio examples? Look at our SEO portfolio below and judge by yourself!
FAQ
Q1. Which aspects should I consider first when evaluating an SEO expert portfolio?
Consider keyword ranking positions and organic traffic increase statistics; both will reveal whether the agency’s activities brought tangible results to its clients.
Q2. Is it possible for a small SEO agency to have an outstanding SEO company portfolio?
Yes, it is possible. The quality of the SEO company portfolio does not depend on the size of the agency but rather on the depth of achieved results and their transparency.
