How to Set Up a Funnel to Get Organic Leads as a Coach

As a coach on Kajabi or GoHighLevel (GHL) you will likely agree that if you want to build a sustainable business you need to generate organic leads. By creating a highly converting organic lead funnel, you will attract the right audience as well as nurture and convert them into buyers without ever needing to run paid advertisements. we will lay out the exact steps to get your organic lead funnel up and running.

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Step 1: Identify Your Ideal Client and Their Pain Points

It is important to know who your ideal client is and what challenges they're struggling with before you build your funnel. Consider the following:

• What transformation are they looking for?

• What are the things that are stopping them for getting what they want?

• What specific problems do you solve as a coach?

When you get clear on this, your messages will resonate more, making it easier to attract organic leads.

Step 2: Create a High-Value Lead Magnet

A lead magnet is a no-strings-attached resource that offers instant value to the recipient in exchange for their email address.

Here some examples of effective lead magnets :

• A hosted free master class or webinar

• A downloadable workbook or cheat sheet

• A 5-day email challenge

• A free strategy session

Ensure that your lead magnet addresses a burning issue for your audience, positioning you as the authority they can trust for deeper engagement.

Step 3: Build an Optimized Landing Page

Using Kajabi or GHL, develop a simple yet engaging landing page that:

• Clearly articulates the benefits of your lead magnet

• Has a strong CTA to opt-in

• Has few distractions

Your landing page will be SEO-friendly, so use keywords in your niche, to increase organic search visibility.

Step 4: Set Up an Email Nurture Sequence

When someone opts in, they should then enter a fully automated email sequence that will not only welcome them, but also take them through a nurtured process to get them working with you. A sample sequence would look something like:

• Welcome Email – send the lead magnet and introduce yourself.

• Storytelling Email – tell a story around your experiences, relating to their issues.

• Value Email – deliver actionable tips.

• Case study/testimonial email – show the proof that you can coach!

• Offer email – invite them to book a discovery call and/or join your coaching program.

Step 5: Leverage SEO & Content Marketing

To generate organic traffic to your funnel, aim for content marketing strategies such as:

• Writing SEO-optimized blog articles that answer your audience's questions

• Posting useful content on social media (Instagram, LinkedIn, Facebook groups)

• Creating Youtube videos of your expertise

• Using Pinterest to drive traffic to your landing page

The important take-away is that consistency matters—continually publish content and you will build your authority and keep your funnel full of new leads.

Step 6: Convert Leads into Clients

When your leads have completed the nurture sequence, it's time to transition them into clients! A few examples:

• Offering a bonus for booking a coaching call at a particular time

• Providing a live Q&A/ webinar to gain trust with prospects

• Sharing testimonials and case studies to help answer objections

By providing value and results, you will encourage prospects to take the next step with you.

An organic lead funnel creates a stable foundation to constantly get and nurture leads without the expense of advertising. When you follow the steps to put this together: determine your ideal client, create an appealing lead magnet, have a high-converting landing page, nurture your leads, implement SEO, and convert your leads- you will set yourself up for ongoing success as a coach.

Begin building your organic lead funnel today and enjoy the effortless growth of your coaching business.