Top 10 Advanced SEO Strategies for Organic Success

If you are looking to enhance your website visibility, and gain higher rankings on Google, it requires more than basic SEO. Using advanced SEO strategies can truly boost your organic growth.

In this blog, we will go through the Top 10 Advanced SEO Strategies for Organic Success along with actionable steps that are informative and easy to implement.

1. Optimize for Search Intent

Developing an understanding of search intent and responding to it is one of the most important advanced SEO tactic for organic success. Search intent is the motivation behind a user's search query. If you can optimize your content to respond to search intent, you will likely rank higher in search engines and better serve your audience.

Search Topics:

Informational Intent: The user wants to gather information (e.g. "how to optimize for search intent").

Navigational Intent: The user wants to find a specific website or webpage (e.g. "Google Search Console login").

Transactional Intent: The user wants to purchase or take action (e.g. "buy advanced SEO tools").

Commercial Intent: The user is researching before purchasing something (e.g. "best SEO strategy guides").

How to Optimize for Search Intent:

Examine the SERPs: Review the top-ranking pages for your targeted keyword to understand what Google seems to be rewarding.

Create Content That is Relevant: No matter what format your content takes (blog post, product page, guide), you'll want to create content relevant to the user's needs.

Update and Improve: If you've created content that does not rank, go back to the drawing board by questioning the appropriate search intent as well as how you may improve it.

Use Distinct Titles/Meta Descriptions: Clearly communicate to users (and search engines) that your content meets their needs.

When you create content based on search intent, you'll create a better user experience, lower your bounce rate, and improve your chances for organic success.

2. Implement Advanced Keyword Clustering

Keyword clustering is a valid SEO method that groups related keywords into relevant, in-depth and optimized content, in contrast to just focusing on one keyword per page. When you cluster keywords you can optimize for several closely-related terms, and thus rank for all of them more effectively than just optimizing for a shortlist of spearhead terms.

Below is how to go about keyword clustering:

Keyword Research: Start compiling your list of relevant keywords using appropriate keyword research tools, such as Ahrefs, SEMRush or Google Keyword Planner.

Identify Themes: By obtaining relevant keyword ideas like "content marketing strategies", "best content marketing practices", and "how to create a courser marketing plan", you can cluster the keywords by common themes or search intent.

Pillar and cluster content: Create and publish a relevant "pillar page" (topical focus) that links to the relevant cluster pages (the pertinent sub-categories in-depth).

Internally link: Both the cluster pages should link back to the pillar page, and to each other as often as possible to build the topical authority throughout your site.

Monitor / Evaluate: A good idea to establish how your keyword clusters are performing with analytics, and adjust your content strategy as necessary.

Advantages of Keyword Clustering:

More Relevant Content: Providing more holistic coverage of a topic enables you to provide more relevant, value-rich content to users and search engines alike.

Increased Rankings: Targeting multiple keywords improves the chances of rankings for various search queries related to that topic.

Improved UX: Users can easily find related topic content, potentially lowering bounce rates and increasing dwell time.

Overall, using keyword clustering improves topical authority, which we have found to be one element of producing content that will likely rank better in search engines.

3. Focus on Content Depth and Quality

In order to achieve sustainable SEO success, you need to adopt content depth and quality. Search engines today prefer comprehensive and rich content that deliberately answers all facets of a query. When the content is valuable and quality, it will typically result in more ranking, increased dwell time, and a better user experience.  

How to Improve Content Depth and Quality:

Research, Research, Research: Research your topic as you will have to dig deep to provide solid approaches on your topic. Make sure you are using reputable and reliable sources. 

Cover Subtopics: Try, wherever possible, to break down the main topic into a relevant subtopic. For example, if you wrote content on "SEO strategies", you could cover keyword research, technical seo, link-building etc.

Add Visual Content: Including images, infographics, videos, and charts can help break down complex topics, keep the user engaged, and increase dwell time.

Answer User Questions: You should attempt to cover common questions that relate to your topic area. This is important to address user intent completely. You can use tools like "People Also Ask" to guide you.

Keep it Readable: you want to provide a great user experience. Use headings and lists, short paragraphs, and understand simple English will improve a user experience.

Update Content: You will need to stay on top of content updates, trends, data, and advances on best-practices for the content you are producing.

Advantages of Depth and Quality:

Higher Search Ranking: Complete content can more easily be considered authoritative by search engines.

Increased Engagement: Quality content helps readers remain on your page longer causing bounce rates to decrease.

Increased Social Sharing: In-depth and valuable content is more likely to be social content shared on social media and worked into links on websites.

When making your website value through depth and quality of content, you are reassuring that it has value, trust worthiness and reliable search performance.

4. Use Schema Markup for Rich Snippets

Schema markup is an effective SEO tool that helps search engines understand content better, and improves how pages look in search listings. It gives you the potential to enable rich snippets when you apply structured data to your pages.

What is schema markup?

Schema markup is structured data you apply to the HTML of your website that provides search engines with context about your content. It allows search engines to provide rich content enhanced results displaying reviews, FAQs, events, products and more.

Types of Rich Snippets You Enable by Schema Markup:

Reviews: Display star ratings and user reviews

FAQs: Display frequently asked questions right in the search results

Recipes: Disclose cook time, ingredients, and reviews

Events: Disclose dates, locations and times

Products: Display product details, pricing and availability.

How to Implement Schema Markup:

Identify the Schema Type: Determine which type of schema you will be using(e.g. FAQ schema, product schema)

Use Google's Structured Data Markup Helper: This tool will help you generate the correct schema code for your content.

Add Schema to Your HTML: Take the JSON-LD code produced and add it to the designated area in your page.

Test Your Markup: Use Google's Rich Results Test to make sure your schema markup is correct and is recognizable by search engines.

Benefits of Schema Markup:

Enhanced Search Appearance: Rich snippets make your search result visually appealing with the chance to get more clicks.

Better Click-Through Rate (CTR): A rich and visually appealing snippet will spur users be inclined to click on your link.

Better Understanding by Search Engines: Helps search engines give users the most accurate and relevant result.

Adding schema markup is an advanced strategy with the potential for improving your organic search results significantly and user engagement.

5. Improve Core Web Vitals and Page Speed

Core Web Vitals are a group of metrics that assess critical aspects of the user experience: loading performance, interactivity, and visual stability. Improving core web vitals is important for search rankings and user experience, as performance all adds up to user satisfaction.

Core Web Vitals Key Measurements:

Largest Content ful Paint (LCP): The time it takes to load the largest piece of content. Aim to keep LCP under 2.5 seconds.

First Input Delay (FID): The time it takes for a page to respond to a user's first interaction. Aim to keep FID below 100 milliseconds.

Cumulative Layout Shift (CLS): This tracks visual stability, and unexpected layout shifts, and reflects the experience users have with visuals on a website. Aim for a CLS score of less than 0.1.

Tips for how to improve page speed (and therefore all Core Web Vitals Metrics):

Optimize Images: You can use tools to compress images and convert them to modern formats (ex. WebP).

Use Lazy loading: Load images and videos, when they are about to be viewed.

Minify CSS and Java script: Minify and combine files to save file size and improve load speed.

Use a Content Delivery Network (CDN): This distributes your content to servers around the globe, making it accessible from many different locations.

Use Caching: Make use of browser and server-side caching as it relates to page speed for return visitors.

Upgrade Hosting: It is worth it to invest in trustworthy and secure hosting that offers high-performance hosting to improve load speed.

Minimize Redirects: Reduce redirects to only those that are necessary for your visitors experience (and to avoid any lagging introductory redirects).

Benefits of Improving Core Web Vitals:

Higher Rankings: Google values user experience and rewards websites who better that experience.

More Engagement: Fast pages help users stay engaged helping to keep them on your site longer.

Lower Bounce Rates: Slower pages lose users, it's that simple.

By improving your Core Web Vitals you can achieve a fast, stable, and responsive website leading to better organic search results and happier users.

6. Optimize for Voice Search

Due to the popularity of digital assistants such as Siri and Alexa, it is easy to see how more individuals will gravitate towards voice search.  This means, if we are not optimizing our websites for voice search we may be missing out on potential customers.

1. Use Conversational Language

Write content in a natural tone that conveys the way people speak.  Answering typical questions in a cool and relaxed manner will eliminate any uncertainties.

2. Think Long-Tail Keywords, and Questions

As mentioned above, voice searches are more often than not, full questions.  Utilize long-tail keywords such as:  

"What are the best parenting tips for working mothers?" rather than "Parenting tips."

3. Utilize Local Information

Since voice searches often include location-based queries, use phrases such as "near me". If suitable for you, include the name of the city or area, as that is popular.

4. Create FAQs

Format your content in a question-and-answer format. Search engines like direct and concise answers for voice queries.

5. Think about Featured Snippets

Voice search assistants pull answers from featured snippets. To get a featured snippet, provide a short answer (40-60) words to common questions.

6. Speeding up Page Load Time

Optimum load times for pages will improve ranking for voice searches. Improve load times by optimizing images and minimizing code.

7. Use Structured data (Schema Markup)

Using schema markup will allow search engines to better identify your content and improve your odds of being selected to provide voice responses.

8. Optimize for Mobile

As most voice searches take place on mobile devices, be sure to make your website mobile-friendly.

9. Provide Clear, Actionable Answers

Answer questions as if you were

7. Improve User Experience (UX)

1. Clarify Navigation

• Make menus straight-forward and easily understood.

• Use labels that we all know such as “Home,” “About,” and “Contact.”

• Add a search bar so they can get to where they want to be quicker.
  
  

2. Make Content Readable

• Create short paragraphs and bullet points to organize text.

• Don't forget to use easy to read fonts, and stayed consistent with font size.

• Use headings and subheadings to have clear content organization.

3. Page Speed Optimization

• When dealing with images and video, reach out ideally to reduce file sizes.

• Do not get carried away with scripts and plugins.

• As mentioned above, keep your load time somewhere under 3 seconds to eliminate anyone losing patience.

4. Mobile Optimized

• Make sure your site is mobile friendly by being responsive to various screen sizes.

• Make sure your site works well on smartphones, tablets, and desktops.
  
  

5. Simple Call-to-Action (CTA)

• Use action-based language like "Sign Up," "Learn More," or "Get Started."

• Add CTAs where users can easily access them (i.e., at the end of a section or in a banner).

6. Engaging Visuals

• Utilize high-quality images, icons, and videos to provide breaks in the text.

• Make sure visuals are relevant and help understanding.

7. Feedback Users

• Provide loading indicators or progress bars to show activity.

• Provide confirmation of action with messages like: "Form submitted successfully!"

8. Make Sure It’s Accessible

• Use alt text on your pictures for screen readers.

• Use contrasting colors to make your site more readable.

• Make sure your site is entire keyboard shortcut compatible.

9. Reduce Friction Points

• Make forms easier by asking only the required information.

• Have guest checkout options to reduce barriers.

• 10. Personalization

• Provide personalized recommendations or content due to user behavior.

• Be casual and friendly like “Welcome back!”
  
  

11. Error Messages

• Use descriptive error messages and provide solutions.

• Example: "Oops! Password must be at least 8 characters."

12. Consistency

Consistent color schemes, font and layout ensure you keep visitors’ trust and sense of familiarity throughout your site.

13. Interactive Elements

Use fun interactive elements like hover effects or micro animations to keep your users engaged!

• 14. User-Centric Approach

• Always put yourself in the user’s shoes.

• Do user testing to identify user pain points and resolve them.

If you can follow these strategies for creating UX, you will establish a seamless and enjoyable user experience that leaves users coming back!

8. Leverage Internal Linking Strategies

Using internal linking strategies is a powerful method of enhancing your site's SEO and the end user's experience. Below are some strategies to help you get the most out of internal linking:

1. Use Descriptive Anchor Text

Link to relevant content with nice, descriptive, keyword-rich anchor text. Instead of saying “click here,” use descriptive terms such as, “Learn more about SEO best practices” or “how to set up a GoHighLevel funnel.”

This also provides additional context for search engines about your linking page, and increases relevancy with keywords.

2. Link to Relevant, High-Value Content

Be sure the content you are linking to is relevant, and is high-quality content that adds value related to the user's current page.

Linking to cornerstone or pillar pages (content with high value) to increase visibility is great.

3. Develop a Clear Linking Structure

Group content into categories or clusters.

A pillar page could link to several related blog posts or subtopics creating a linked structure that is easy to navigate for users and search engines.

4. Keep Pages Clean By Minimizing Links

Having too much content can diminish the value that is passed to each page. Please have a manageable number of links on a page (as a rule of thumb have 5-10 per blog post or article).

Focus passing link authority to the most critical pages and on the contrary, do not bombard your user with too many links.

5. Link Deep Into Your Site

Do not just link to the homepage or top-level pages. Deep links (links to another piece of content which is deeper within the site hierarchy) could pass authority to lower-level pages. It will also help your users discover more niche content.

6. Preferentially Link High-Quality, High-Value Pages

The pages you would like to appear at the top of the search engines should ideally be prioritized for internal linking. These may be pages related to important products, services, or cornerstone content.

As you check and update internal links, you want to make sure that you are linking to relevant, quality pages.

7. Add Links to Updated Old Content

Updating old content with links to newer posts or pages is helpful to keep your entire site connected and relevant.

If you add fresh internal links, you can also take advantage of keeping older posts active and improving the SEO results.

8. Use Navigation Menus and Footer Links

Place key internal links in your navigation menus and footer and sidebar so that important pages are easy to find and access. This is helpful for both search engines and users to find important pages that exist across your domain.

When linking in your footer, be strategic by linking to terms and conditions, privacy policies, and key product or service pages.

9. Use Breadcrumbs

Breadcrumbs help users and crawlers understand user paths and how your site is structured. If users want to go back to previous pages they visited, they can.

10. Use a Balanced Internal Link Distribution

Aim to send a similar amount of internal links to all pages on the site. Don't overdo it on 1 page while sending nothing to another. A balanced internal link structure makes your site more visible overall.

11. Link to Similar Blog Posts or Articles

Encourage users to continue reading your blog posts or articles by linking to related posts at the end of each blog post or article. The more stuff they click, the better.

Have a "related articles" or "related content" section for easier access.

12. Employ Internal Links to Advertise New Content

When you publish new content, link to it in older, relevant posts. This will drive users to your new page and will allow search engines to crawl and index your new piece faster.

13. Check and Resolve Broken Links

Retrieve and monitor all broken links and fix them to preserve a great user experience and keep search engines from running into trouble when crawling your site.

By implementing the internal linking strategies listed above, you just improved your site's SEO performance, made sure that users can navigate your site with ease, and ensured that users were more likely to explore more content from you.

9. Build High-Quality Backlinks

Developing high-quality backlinks is an essential aspect of a successful SEO strategy. Backlinks from reputable, authority-driven sources provide a signal to search engines that your content deserves to rank on the SERP as it is trustworthy and valuable. Below are actionable steps to help you build high-quality backlinks. 

1. Develop High-Quality, Linkable Content 

Develop high-quality content that is valuable, informative, and thoroughly researched. 

Content that is likely to be shared and linked include, but is not limited to how-to guides, case studies, infographics, and long-form articles. 

Original research, data-based articles, and original insights are also a natural way to gain backlinks.

2. Guest Blogging

Write guest articles for respectable sites that are in your niche. This way, you can showcase your knowledge and receive backlinks to your site.

• Check to ensure the sites are relevant to your niche and have high domain authority.

• Make sure to include either a bio or a link in the content or author section.

3. Use Broken Link Building

Find broken links on high domain authority sites in your niche. Broken links are unacceptable, particularly for websites in your industry. Utilize a tool like Ahrefs or Broken Link Checker to find broken links.

Once you have identified broken links. You want to reach out or contact the site owner and let them know there is a broken link on their site. You then inform them of the broken link and offer a link to relevant content on your site to replace the broken link.

4. Content Promotion and Outreach

Market your content by contacting influencers, bloggers, and journalists in your niche industry who might find it valuable and link to it.

• Share your content in as many social media platforms, and relevant online communities (forums, groups . . . etc.) as you can.

5. Skyscraper Technique

• Find high-ranking content in your niche and make a bigger, better, and more valuable version.

• After going live, contact the sites that link to the original content and ask them to link to your new version.

6. Join in Industry Forums and Communities

• Join industry-specific forums (i.e., Reddit, Quora or niche community forums, etc.) and provide valuable answers or insights with a link to relevant content on your website.

• Follow the forum guidelines, and don't be spammy.

7. Resource Pages and Directories

Look for resource pages or directories within your niche that list helpful content (or services). Ask if they could include a link to your site if your content is relevant.

High-quality, niche-based directories are indexed well by search engines.

8. Influencer Collaborations

Work with influencers, bloggers or thought leaders in your market who will produce content with you, or review your product or service. Influencers are very often happy to share a link to their content or review, giving you high-quality backlinks.

9. Write Testimonials or Reviews

Write testimonials or reviews for products or services you have used in your industry. Many companies will include that on their site, and also provide a link to your site as a thank you.

This can also help build relationships with other organizations in your niche.

10. Use Press Releases and Media Coverage

Create content or news that is newsworthy and will attract media coverage such as a new product release or change in the industry.

Send press releases out to good media and journalists who can backlink to your site.

11. Use Local SEO and Local Listings

If you have a local business, make sure you are found in desirable local directories (such as Google My Business, Yelp, or industry-specific local directories).

Try to also get mentioned in local news sites or blogs as this will be relevant to your area and business.

12. Infographics and Visual Content

Create infographics that are visually appealing and informative, that other sites or blog owners can embed.

Then offer to share your infographic with relevant blogs, and encourage them to use it with a link back to your post.

13. Write Testimonials for Other Websites

Contact the businesses or services you have worked with and offer to write a testimonial for their website.

Most will be happy to have you write a testimonial and in turn backlink to your site.

14. Repurposing Content

Convert your content into guest posts, videos, or slides that you can post in different places to help your chances of getting a backlink.

Share your content on SlideShare, YouTube, or Medium, while incorporating links to the main site.

15. Spectate Your Competitors Backlinks

Using tools such as Ahrefs, SEMrush or Moz to find out where your competitors got their backlinks from.

If you can identify that those sites have your competitors, reach out with your content or ask for a link if you have something valuable or more valuable to offer too.

With these methods and strategies, you can produce a solid backlink profile that improves your website's SEO and credibility ultimately driving organic surf traffic to your website. You should be focusing on quality not quantity, and avoiding blackhat SEO, as it will hurt you in the long run.

10. Update and Repurpose Old Content

Updating and repurposing old content is a great way to boost SEO, increase traffic, and increase the overall worth of your existing content. Here’s the process for updating and repurposing old content for better performance:

1.Identify The Highest Performing Content

• Look through your old content and identify any posts that may be getting good traffic, backlinks, and social shares.

• Utilize tools like Google Analytics or Ahrefs to identify pages that are performing well, but could be updated to remain current.

2.Update with Newer Information

• Change any old statistics, facts, or references in the content to ensure it is accurate and relevant.

• Add new information, updates on recent trends, or industry innovations to keep the content current.

• Make sure you go through the content, and find any broken links to replace with fresh, relevant links.

3. Optimize for SEO

Evaluate your keyword strategy and optimize based on appropriate long-tail keywords or emerging trends.

• Make revisions to the existing meta descriptions, title tags and alt text for images.

• Solicit ways to include more internal links to other relevant areas on your site to improve SEO and navigation.

4. Improve Readability and Structure

• Utilize shorter paragraphs than may be typical for you.  Use headings and subheadings.

• Utilize bullet point lists, numbered lists and highlighted elements to improve readability.

• Improve user experience (UX)  by adding images, videos, or new interactive elements to thoughtful design work.

5. Repurpose into Other Content Formats

Convert blog posts seamlessly for videos on various social media platforms, like YouTube, Instagram, or TikTok. You can improve the value of the content going to these areas by providing some authentic visuals and explanation.

• Make an infographic if you have a longer article or a varied data comparison post that may provide clear complex information. Infographics will simplify complex information, making consuming and sharing more accessible for users.

• Use podcasts or audio summaries to repurpose blog posts for users who enjoy listening as opposed to reading.

• SlideShare and Google Slides are good platforms to repurpose your blog post in the format of slideshows.

   

6. Create a New Angle or Perspective

• Repackage the content for different audiences by focusing on specific subgroups or re-sighting it altogether. For example, you could change a general blog post on a topic into a step-by-step guide or a case study. 

• Use the same topic to create a series of posts, breaking the content up into several smaller posts.

7. Republish and You Will Promoting

• Once you republish and you have repurposed the content, make sure to republish it so that both users and search engines recognize the republish as new.

• Promote the republish content on your social channels, email newsletter, backlinks, from high authority websites, or guest posts.
  
  

8. Combine Related Posts into a Comprehensive Guide

If you have multiple pieces of content on similar topics, repackage them into one larger piece of content.

A long-form, pillar piece of content can rank better and because it covers everything about that topic it will provide greater value for users.

9. Track Performance and Adjust

Sometimes, after repurposing content, you need to track the performance of that content using Google Analytics for a few important stats like bounce rate, time on page, and organic traffic.

If your content doesn't perform, you need to do some additional tweaking, or try other repurposing methods.

10. Get Users to Interact

You can always also update your content with some calls to action (CTAs) to get users to interact with your content by commenting, sharing, - or following you on social media.

You can add interactive elements like quizzes or polls to get users to engage even further.

In conclusion, monitoring and repurposing old content can refresh it, extend the value of what it produces, and get you more traffic. Overall, taking the time to refresh old content can ultimately save you time, resources, and effort in the future to keep ranking in search results and having an authoritative presence in search.

Ultimately, using these Top 10 Advanced SEO Strategies for Organic Success to implement all of these techniques can help you beat your competition and get traffic to your website. Optimizing for search intent, improving page speed, utilizing schema, and writing high-quality content will help you rank higher than competitors with higher authority, and achieve long-term organic success.